The article viewpoints are probably right, Netflix and Amazon need a few more hits that people trust.
The Office was a big fallback show and Netflix needs a few of those of their own. Stranger Things probably fits that.
The Witcher might change things for quality on Netflix.
Netflix shows have high production quality in terms of cinematography, lighting, sound, color, sets, on location etc. Writing and big draw actors aren't there just yet, though they have a bunch of that going and started that way with House of Cards. Stranger Things was new actors except a couple like Winona Ryder, the writing was better and it was successful. Maniac and Sabrina are also pretty good in this area. Bojack Horseman has a cult following. Dark is amazing. Black Mirror was a great acquisition. I Am Mother was pretty good and premiering Annihilation was a steal. Russian Doll was excellent. Animation like Death, Love & Robots, Voltron, Castlevania and more are solid. Those are all the model to go for. What is missing in most shows is writing and casting/actors draw to make a staple series that becomes a fallback like the article mentions.
> Consumers turn to a trusted source when they don’t know what to watch on their streaming service
> Subscriptions like Netflix and Amazon Prime offer plenty of critically-acclaimed, award-winning content. But the thing is, viewers have to pick which movies and series they’ll watch, and observers say many are getting burned out from all that decision-making.
Now with The Witcher the writing is based on a really solid book series, they have a big name actor Henry Cavill that has read the series and it looks great. It could be their Game of Thrones.
Amazon is also trying this with Lord of the Rings and Wheel of Time.
These shows if they are done right, will get rewatched for a long time and draws in the mega fans that are influencers.
Netflix is doing pretty good with stand up comedy, maybe even the leader now. They paid Dave Chappelle and will forever be thanked for that by comedy content consumers.
Netflix and Amazon need some big hits like the coming epics, and they need some good staple shows like the Office, Parks and Recreation, Brooklyn 99 (Netflix should have bought this), Always Sunny in Philadelphia, Friends, Seinfeld, Curb Your Enthusiasm and more. When they have that they equal the content competition that has that trusted good quality. They need a few more of these always watchable fallbacks.
They are both still chasing HBO, HBO is still the top in consistently good content and shows.
Personally I love the competition, some real funding and creator freedom is being unleashed, some are big hits, some are average and some not so good, but I like the amount of content and like the vibe of where Netflix is headed. Their new intro splash where the N goes into color bands is even great, matches their really colorful catalog.