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Netflix CEO may have missed the real reason why US subscriber numbers plunged

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Re: Netflix CEO may have missed the real reason why US subscriber numbers plunged

#261
post #178

Earlier quoted context omitted.

> They got into content creation and they're now deep in debt despite their massive subscriber base. I've found that while Netflix has some decent original content - the overwhelming majority of it is garbage and totally uninteresting. Sometimes I feel some of the Netflix Originals where mothballed from normal venues, so Netflix picked it up, failing to realize why nobody else wanted to produce it in the first place.…

The best Netflix originals are the British shows they've rebranded as Netflix originals in the US. The actual Netflix created ones have largely missed the mark for me.

And a lot of 'Netflix originals' over in the EU are essentially localised variations of a theme.

The theme is usually the end of the world, zombies, or the dead coming back to life. Or some horrible phenomena at the edge of a forest, and the once peaceful town is under attack from the supernatural.

What makes it worse is that Netflix now dubs foreign content by default to make it all look English. And they do their best to trick you.

Re: Netflix CEO may have missed the real reason why US subscriber numbers plunged

#262

They started going downhill with every original show losing logical consistency after the 1st or 2nd season, political pandering instead of offering good quality entertainment. And the removal of the user reviews was a degrade, as they want to push bad shows to users and waste their time, instead of letting them make an informed choice. I hope they get disrupted because of their arrogance.

>political pandering instead of offering good quality entertainment This, unfortunately, is the ultimate double-edged sword. It would be a very safe and content-less world indeed if fictional media did not in some what appear to address or include something political in nature. Usually when we feel like what we're watching is not political, it's actually because it's simply political in ways that we identify with or…

If you something seems to have propaganda embedded in it then that really means it's not propaganda? Of course.

Re: Netflix CEO may have missed the real reason why US subscriber numbers plunged

#263
post #206

Earlier quoted context omitted.

Having listened to podcasts with several important Netflix people as guests, I have picked up that they are unintentionally user hostile. They're so focused on data that it seems they completely forget about the intangible side of enjoying the user experience. Seems like they can't see the forest for the trees.

The problem is that optimizing for long-term satisfaction metrics is extremely tricky and hard. Such metrics lead to the better user retention, potentially even with less watch time. Paradoxically higher watch time may lead to lower user satisfaction (and decreased retention). In ML world these metrics require combining DNNs with methods like Q-learning. YouTube learned these lessons and now probably has the most adv…

Watch time is bullshit. Focus on making a quality product that people enjoy. My goal in life is not to spend any more time in front of the tv than 1-2 hours per day. Usually it’s just before bed when I relax.

Re: Netflix CEO may have missed the real reason why US subscriber numbers plunged

#264

Earlier quoted context omitted.

> I also don't get why everyone is clamoring for one company to control all video entertainment distribution. Isn't that what we hated about cable? Didn't we beg for the ability to pick and choose what we actually want to pay for? Now we finally have that and people instantly want to go back? Why? 1) I don't want to pay for content I won't watch. 2) I don't want to be required to pay for content I won't watch in orde…

The only system that can cover all five of your points right now is piracy. 1) No charge, so you're not paying for content you won't watch 2) Same as 1 3) A torrent client speaking RSS + a private torrent site that serves RSS covers this 4) You pay with nothing - no money, no data, and no viewing history 5) Files without DRM can be played on any device and cannot be retroactively deleted by the service provider Pirac…

Physical discs.

Re: Netflix CEO may have missed the real reason why US subscriber numbers plunged

#265

Earlier quoted context omitted.

>Usually when we feel like what we're watching is not political, it's actually because it's simply political in ways that we identify with or do not find offensive. I'd be interested to see a show that has nationalistic/right-wing assumptions. Any good examples?

Every military show or show about terrorists? The Six is a Seal Team 6 show. Anne Heche just had a show called The Brave that got cancelled. The Last Ship is military science fiction. I admit that it's going to be very difficult to find an explicit white nationalist show, but military/terrorist paranoid-style shows are a dime a dozen.

SEAL Team Six is best known for a raid during the Obama administration. Modern progressives seem to have less of a problem with the military than old school leftists (and less of a focus, politically, on foreign policy) hence simple glorification of the military seem pretty centrist.

Re: Netflix CEO may have missed the real reason why US subscriber numbers plunged

#266
post #63

I think Netflix has lost touch with their consumer base, with most changes such as removal of the rating system being universally criticized. I cancelled my subscription recently as I realized that while Netflix has a lot of shows, there is a dearth of quality content and the search function is not useful. With shows like Friends and Office leaving, there is not much to draw people who like leaving it on in the backg…

I hate the auto-playing trailers too, but in the spirit of the kind of analysis HN is actually good at: auto-playing trailers seems like an extraordinarily straightforward feature to collect and analyze metrics on, and Netflix does not strike me as the kind of company that is utterly ambivalent about metrics, so "hating the auto-playing trailers" might not be the strong indication of loss-of-touch that it seems; like…

It's a little bizarre to throw shade on HN analysis while simultaneously using metric collection as a counterargument to an accusation of having lost touch with a userbase.

If there's one collective blind spot on this site, it's treating humanity as though it's a mathematical equation.

Re: Netflix CEO may have missed the real reason why US subscriber numbers plunged

#267
post #6

> If video streaming subscribers don’t know what they want to watch, they’re almost twice as likely to tune into their favorite broadcast television channel (58%) rather than browse through the menus of their streaming services (33%), according to the research from Nielsen. > Research by behavioral psychologists has shown that too many choices can overwhelm consumers, create the unpleasant feeling known as “decision…

> according to the research from Nielsen

Nielsen drops families who don't watch any broadcast TV. Which is now most households.

Their stats are useless.

Re: Netflix CEO may have missed the real reason why US subscriber numbers plunged

#269

At some point Netflix got woke and for me that killed it. Most Netflix originals prioritized a political message first and entertainment a distant second. I don't need to get my values from entertainers, of all people.

Whether you agree with the message or not, it’s the opposite of entertainment when you know that everything is going to conform to a trope.

I wonder whether they’d consider that maybe people are just bored and don’t want to pay for the content.

Re: Netflix CEO may have missed the real reason why US subscriber numbers plunged

#270
I don't understand why Netflix doesn't open up the website to everyone, build out the search tools (they suck), and let people pay per episode, per season, or per movie. I bet they'd make more money.

I also wonder if Netflix missed an opportunity by not thinking of their product as a streaming platform a couple years ago.

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