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Netflix CEO may have missed the real reason why US subscriber numbers plunged

marketwatch.com

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Re: Netflix CEO may have missed the real reason why US subscriber numbers plunged

#3
post #2

Sounds like they just need to take a page from Spotify's playbook and start just shoving fully autoplayed best matching shows down people's throats. They'll be happier being force fed with no options. weird but plausible.

Worked wonders for broadcast and cable TV.

Re: Netflix CEO may have missed the real reason why US subscriber numbers plunged

#4
post #3
post #2

Sounds like they just need to take a page from Spotify's playbook and start just shoving fully autoplayed best matching shows down people's throats. They'll be happier being force fed with no options. weird but plausible.

Worked wonders for broadcast and cable TV.

I don't see why Netflix can't provide the best of both worlds.

edit: btw I'm a huge fan of your work with keydb.

Re: Netflix CEO may have missed the real reason why US subscriber numbers plunged

#6
> If video streaming subscribers don’t know what they want to watch, they’re almost twice as likely to tune into their favorite broadcast television channel (58%) rather than browse through the menus of their streaming services (33%), according to the research from Nielsen.

> Research by behavioral psychologists has shown that too many choices can overwhelm consumers, create the unpleasant feeling known as “decision fatigue” and sometimes leading them to shut down and walk away from a potential purchase.

> Television viewers also need to choose what channel to watch. Yet part of the allure might be how television just beams whatever’s on the channel instead presenting viewers with even more options on what to watch.

Maybe Netflix hasn't missed this at all. Maybe this is the functionality they're after with the auto-start/preview of any show you hover over.

Re: Netflix CEO may have missed the real reason why US subscriber numbers plunged

#7
I think Netflix has lost touch with their consumer base, with most changes such as removal of the rating system being universally criticized. I cancelled my subscription recently as I realized that while Netflix has a lot of shows, there is a dearth of quality content and the search function is not useful. With shows like Friends and Office leaving, there is not much to draw people who like leaving it on in the background. Also, the auto-playing of trailers at full volume is super-annoying.

Re: Netflix CEO may have missed the real reason why US subscriber numbers plunged

#8
post #5

Or it could just be that their catalog is 99% unwatchable garbage and they keep raising the prices every year anyway.

Well this is a tad hyperbolic and quite subjective, isn't it?

Regarding pricing, yeah rising prices suck but do you really expect prices to remain stable indefinitely?

Re: Netflix CEO may have missed the real reason why US subscriber numbers plunged

#10
If people are always engaged in videos like TV and movies, they are generally less engaged in their own life - which is generally pretty unhealthy. I think people have come to realize that they don't need to watch stuff streaming all the time. They can read a book, or go outside, and even interact with real people.

Several online offerings offer zilch in the way of true health benefits.

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