Live data from Hacker News

Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

bloomberg.com

31–40 of 176 posts

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#31
Given the relatively low cost (I imagine), Apple could instead fund regular podcasts, but buy out their entire ad/placement inventory, and continue to make the podcasts available to everyone.

Given Beats 1 as "platform exclusive radio" hasn't made much of a splash (is it still going?), maybe audio content is better thought about as extending awareness as opposed increasing stickiness.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#32
post #25

Earlier quoted context omitted.

Form what I read in the article it doesn't sound all that terrible. If Apple were to remove all non-Apple podcasts from its platform, that would be bad. This is just Apple supplementing what's already available. It's very much like Apple rolling out original television shows on the AppleTV. It's not like HBO is getting kicked out. It makes sense to me that Apple would do this. Since it's making podcasts a separate pr…

What is the difference between exclusive podcasts and making a website that only runs on Safari? In both scenarios it is a company giving their product an artificial advantage. There's no technical reason that a website should only run on one browser, it kind of feels the same way with podcasts. Then again Netflix makes Netflix originals, which are only available on Netflix, and I don't mind that, so I guess my viewp…

> Then again Netflix makes Netflix originals, which are only available on Netflix, and I don't mind that

There are arguments for why this could be a bad thing. Originals/exclusives have the effect of giving an "unfair" advantage to the company who makes them, because to watch them you need to subscribe to their service. This allows them to compete in avenues other than price and quality of service. This is a similar issue to movie studios owning theater chains, the customers benefit from being able to go see the latest blockbuster at any theater they want, instead of only at company theaters.

The counterpoint is that this makes exclusives more valuable to a streaming service than the average tv show, which means more might get funded than if exclusives were illegal

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#33
post #23

Earlier quoted context omitted.

Yes, and Anchor. Podcasts are on the way out, just like the open Web. It's unfortunate that we refuse to learn from history.

Is there any reason we can't just rip podcasts from these, post them in RSS feeds and have the non-owned apps list them for free - thus making them far superior by giving them access to all content?

Immediate DMCA claims? These podcasts may be free, but they're not copyleft.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#34
post #23

Earlier quoted context omitted.

Yes, and Anchor. Podcasts are on the way out, just like the open Web. It's unfortunate that we refuse to learn from history.

Is there any reason we can't just rip podcasts from these, post them in RSS feeds and have the non-owned apps list them for free - thus making them far superior by giving them access to all content?

The non-owned apps and people hosting the feeds would be complicit in the distribution of copyrighted content, which is illegal. Of course, that probably won't stop them. There are apps that do this for television, like ApolloTV and PopcornTime so if there's demand it will happen with podcasts as well

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#35
post #5

Next up, exclusive websites that only work in safari? Podcasts should just be an RSS feed that anyone can consume, but I think exclusivity will be important going forward, along with locking people into apps so they can be tracked and monetized.

> Podcasts should just be an RSS feed that anyone can consume

Just the way the Podfather, Adam Curry, intended.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#36
post #2

This is very unfortunate. Apple being totally hands off, other than running the iTunes podcast directory, is one of the best things that’s ever happened for podcasts. I like my 3rd party app (Overcast). I don’t want to have to use 3 podcast apps to listen to all my podcasts. I think I agree with some of the podcast app developers: if it’s not available in any app it shouldn’t be called a ‘podcast’.

Completely agree that if it’s not accessible on any app then it’s not a podcast. I also would pay for a podcast app that could guarantee that the audio file was the same for all listeners.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#37
post #4
post #2

This is very unfortunate. Apple being totally hands off, other than running the iTunes podcast directory, is one of the best things that’s ever happened for podcasts. I like my 3rd party app (Overcast). I don’t want to have to use 3 podcast apps to listen to all my podcasts. I think I agree with some of the podcast app developers: if it’s not available in any app it shouldn’t be called a ‘podcast’.

Kind of ironic, since the name "podcast" comes from the Apple iPod. If anybody would have first dibs on the name "podcast", it's them.

Apple didn't create the term podcast, though.

https://www.bbc.co.uk/programmes/p038m811

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#38
I really wish they'd compete by just making the Podcasts app not a pile of shit.

It routinely doesn't sync where I am between devices and never works correctly on my HomePod. Adding old episodes on one device won't add it anywhere else. The Apple TV version simply doesn't have the ability to add episodes to your library. The less said about iTunes' podcast functionality the better.

I know they're porting the iOS Podcasts app to Mac for the next version so there's some hope.. maybe.

Re: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

#40
post #30

Does the new podcast mac app allow you to see the RSS feed like iTunes? If so, I wonder if you could extract the exclusive podcasts' feed URL and use it in 3rd party apps.

I can't answer your question, but as someone who uses ruby scripts to do custom filtering on podcast feeds, I can say that iTunes is one of the biggest PITAs to work with. Constantly evolving to further obscure the inner workings. Apple isn't the only one, but they are definitely the 10,000 lb gorilla.
Post reply on HN