Interesting to see as polarization increases, as it will given the environment, whether a company can break into two along political lines. Has that happened before in history? I wouldn't mind a seperate conservative google and a liberal google. Let the quality of the product offered decide which is better.
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Now ofcourse the corporate robots managing things are more interested in keeping the factory running than in anything else. So their natural instinct is to deny conservative/liberal fault lines.
But I think it will just increase the fault lines. We have conservative and liberal newspapers. There is a reason they bifurcated.
Search tech these days is really commoditized. Look at Elastic Search sure not as good as Google but it will do the job for most cases. On top of that adding a conservative or liberal layer might actually benefit people. It feels more natural anyway. Now there is a lot of cognitive dissonance. Which is not going to go away.