I'm a little surprised anyone is surprised by this story. Apple has a long history of making questionable engineering decisions that end making their products nigh unusable and then steadfastly refusing to acknowledge the issue until evidence becomes too hard to deny. It happened with the iMacs multiple times, with the phones multiple times, with the MacBooks multiple times... By now we should know and not give them…
I'm old enough to remember the outcry when the "chiclet" keyboard style replaced the older mechanical keyboards across the line, even for desktop machines. Those complaints faded in time, and now apparently people remember the chiclets fondly compared to the new keyboards!
For what it's worth I just got a laptop with the new keyboard and although it's louder, I love the feel of it. But--I have not had any keyboard problems yet. If I do, I'm sure I'll be pissed about it. (Hoping that I won't though...)