There's lot of focus in this article on failure. I enjoy Apple bashing as much as the next guy, but one has to assume in the same 20 years Apple's head of design would have had as many, if not more successes? I've seen a bunch of anti-Ive comments and articles here recently. Is everyone just picking out all failures and attributing them to him and design successes to Jobs? Is that really representative and based in t…
Jobs made Ive, very publicly, which made Ive untouchable. I think what you're hearing is a mix of catharsis and a hope that someone in Cupertino will actually take note of some of it. The 2012 retina MacBook an the various iPhones were probably the high water mark for the Jobs-Ive collaboration. It is well known that Ives proposed and Jobs disposed. Lacking the disposer, the increased rate of fails was just half a no…
During that period, Apple went from being a somewhat niche player for digital artists and enthusiasts to being one of most valuable brands on the planet. They went from having to work very hard to convince consumers that they were worth taking a risk on, to being a coveted status symbol which some customers would pay virtually anything for. I don't think it's surprising that during this period they would push their product line toward higher-margin, less utilitarian products you might want to replace more often for their various flaws.
I also don't think it's surprising that we're seeing Apple signaling a shift towards their old, pro-consumer ways now that the smartphone market is weakening.
Yes it's compelling to think about things in terms of the interplay of a few individuals, and the hubris of a rouge designer, but in general understanding the behavior of corporations through the lens of incentive structures is much more accurate.