A $150 million investment in a company that had around $5 billion cash is not a bail out.
Apple is not a luxury brand
11–20 of 48 posts
Re: Apple is not a luxury brand
#12> Apple is no more exclusive than the GAP or Target or eating at Red Lobster.
Definitely true, but he also undermines his own argument here: Yes, Red Lobster is not Chez Panisse and Apple is not Rolex, but to large parts of society Red Lobster is considered expensive and not worth it. It's not "exclusive", but it's still at the top of the "normal" bracket. There's a lot of middle class people who'd rather shop at Kohl's than Gap and buy the cheaper and equivalent-seeming Android device over the fancy expensive iDevice.
Disclosure: I wrote this on a Mac.
Re: Apple is not a luxury brand
#13I don't have spare money for a smartphone right now. But I desperately need a new laptop. Will I spend £1,000 on a macbook? No, I think I will settle for a £300 laptop. I know one should not be penny wise and pound foolish. But when all you've got is a penny... Paying lots of money to Apple for a lot of value. I thought that is a luxury brand.
when you have money, you have the luxury to make savings (clubs, economies of scale, discounts and other "special treatment" etc.)
AAPL is a luxury brand, and this does not exclude, that it delivers value.
Re: Apple is not a luxury brand
#14Pundits like Scoble (whose fame still confuses me)... I didn't know it feels this great to find out that I'm not alone.
What's with the Scoble bashing? He's famous for being famous, just like most celebrities. I thought programmers got recursion.
Oh no. I'm no one to bash him. Perhaps it's just my ignorance.
Re: Apple is not a luxury brand
#15In Russia and in some parts of EU, Apple really is a luxury brand. For the cost of iPhone4 I can get a notebook, a netbook and a mobile phone. Or a smartphone and notebook.
I'd never have bought a macbook ($2500, or ~110% of my current monthly salary; I believe, I am in 80-85 percentile of Russian salary spectrum) if it weren't for unix (which I need for work)+textmate (which I need for work)+ultimate design (which I can't live without).
Re: Apple is not a luxury brand
#16The biggest lie ever told may involve an apple ... but it's not the one in Cupertino.
Re: Apple is not a luxury brand
#17The biggest attention-grabbing-headline to content-supporting-that-headline ratio to reach #1 today.
Re: Apple is not a luxury brand
#18In Russia and in some parts of EU, Apple really is a luxury brand. For the cost of iPhone4 I can get a notebook, a netbook and a mobile phone. Or a smartphone and notebook. I'd never have bought a macbook ($2500, or ~110% of my current monthly salary; I believe, I am in 80-85 percentile of Russian salary spectrum) if it weren't for unix (which I need for work)+textmate (which I need for work)+ultimate design (which I…
Ulimate design?
Re: Apple is not a luxury brand
#19Apple definitely controls the mind share of users and developers everywhere. Not because it's a luxury brand, per se, but because of the hard work by developers, engineers, scientists, and yes, even designers and artists.
It’s not one thing (like “luxury”) it’s everything working together.
This manifests itself by how everyone — even other device manufactures — compare all other smart phones to the iPhone.
Re: Apple is not a luxury brand
#20In Russia and in some parts of EU, Apple really is a luxury brand. For the cost of iPhone4 I can get a notebook, a netbook and a mobile phone. Or a smartphone and notebook. I'd never have bought a macbook ($2500, or ~110% of my current monthly salary; I believe, I am in 80-85 percentile of Russian salary spectrum) if it weren't for unix (which I need for work)+textmate (which I need for work)+ultimate design (which I…
Ulimate design?
Well, I believe that apple are the only guys that get industrial design right, but I'm probably just a fanboy.
Their software design is also arguably the best there is.