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Shopify and the Power of Platforms

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Re: Shopify and the Power of Platforms

#151
post #108
post #13

Earlier quoted context omitted.

Regulated meaning a tightly controlled and closed "market"? Number of plugins isn't the greatest metric but it's a good leading indicator. It's kinda hard to estimate how many merchants and customers and volume of transactions have been processed when they aren't being tracked by a central entity ;)

If only Shopify was some sort of publicly traded company that publicly reported these numbers. If only...

It is publicly traded on the NYSE. Ticker symbol: SHOP.

Re: Shopify and the Power of Platforms

#152
post #53
post #4

Shopify is just the next closed-source iteration of WordPress and Magento. WordPress has one of the largest platforms and they've taken over (and open-sourced) blogging, content management, learning management systems, and ecommerce. They and Magento are better examples of a platform than Shopify. In the long-term, "platforms" like Shopify lose because they don't have nearly enough developers. They have ~3000 "apps"…

Here's my hot take (with 2 years of running a #1 trending shopify app + multiple attempt in starting a store) Shopify DOES NOT help you sell. Period. Amazon will win in the long run because at the end of the day it's all about if the "platform" can move merchandize or not. Amazon captures top of the funnel all the way down to personalized targeting. Shopify will never do that. they are just the tool to help you figur…

The problem for sellers on Amazon is that buyers there have little loyalty, and it is easy for people to come in and cut their customers out from under them with lower-priced clone products. Shopify at least gives you the opportunity to create some kind of customer loyalty to the merchant brand, and with the right kind of marketing you can get repeat business depending on what you sell.

I agree that most small companies aren't up to the challenge of managing an online business. The 3PL integration will help a little bit, and I imagine that Shopify will continue to chip away at the problem by integrating other services.

Re: Shopify and the Power of Platforms

#154
post #144
post #143

Earlier quoted context omitted.

It's not like you could also do anything about slow page loads if selling via amazon or wallmart.

Yes, but Amazon brings traffic and a customer base to the picture. Shopify doesn't. Shopify is competing with any other shopping cart software, and for companies concerned with performance there may be a case for hosting your own.

>Shopify is competing with any other shopping cart software

How many of them have better performance? Might just be a "all of you have to do is be faster than the slowest."

Re: Shopify and the Power of Platforms

#155
post #102
post #53

Earlier quoted context omitted.

Here's my hot take (with 2 years of running a #1 trending shopify app + multiple attempt in starting a store) Shopify DOES NOT help you sell. Period. Amazon will win in the long run because at the end of the day it's all about if the "platform" can move merchandize or not. Amazon captures top of the funnel all the way down to personalized targeting. Shopify will never do that. they are just the tool to help you figur…

Is there a good example of someone being successful doing both? Seems like if Shopify is a way to create your own venue, and Amazon is a venue in-and-of itself, there might be a case for doing both.

Amazon while solving a lot of problems comes with massive risks for a business, Amazon can and will send you out of business on a whim. You will be trying to convince lowly paid people in India going down a checklist that you should be allowed back on the platform.

Re: Shopify and the Power of Platforms

#156
post #147
post #138

Here are some excerpts from my recent conversation with Shopify support: Q: noticed that sockfancy.com is using shopify? is there a way to set things up like they do: user checks off the options they want and then they go directly to a single-page checkout for their subscription? A: A subscription is a recurring order. For recurring orders they are using Recurring Orders & Subscription Box App by Bold, and Recurring…

It seems like it's a stone soup model.

Good insight.

Re: Shopify and the Power of Platforms

#157

Hi, Considering about working on an open source with turnkey SaaS hosting modern alternative. Drawback: MVP is quite big. Would you see such a need, or is everyone happy with Shopify? Some questions, if you can spare a few minutes: What are top 3-5 issues with the platform that you're currently using? What do you like most about the current platform? What would be the must-haves of another store platform in order for…

This service might be interesting to look at: https://www.liquidweb.com/products/managed-woocommerce-hosti...

Fills a space somewhere between full self hosting/ developing from a base open source cart and Shopify.

Re: Shopify and the Power of Platforms

#158
post #130
post #70

Earlier quoted context omitted.

Of course it's not perfect and would eventually be re-engineered, but I'd happily pay $3K/mo to make $100K/mo.

if you take in account that when selling physical items the selling margins are between 15% and 25%, you are paying 3k to make 15K profits, thats a 20% of your benefits. In much cases those 3k could be the difference between a profitable business and one that isn't profitable.

Yeah, that is the issue we have. Something like Stripe at 2.9% you don't think twice with a high margin SASS product, on 15% margins and enough volume though it makes sense to go through some pain to setup with a cheaper processor.

Re: Shopify and the Power of Platforms

#159
post #56
post #53

Earlier quoted context omitted.

Here's my hot take (with 2 years of running a #1 trending shopify app + multiple attempt in starting a store) Shopify DOES NOT help you sell. Period. Amazon will win in the long run because at the end of the day it's all about if the "platform" can move merchandize or not. Amazon captures top of the funnel all the way down to personalized targeting. Shopify will never do that. they are just the tool to help you figur…

I echo your sentiment as well (also from a background of having ran a Shopify app with thousands of installs). There's a lot of misconception of how much hard work it is amongst beginner Shopify merchants in order to generate sufficient traffic. Amazon, at the very least, provides an audience -- which solves a very major problem for any business (to get traffic). There's a lot of success stories running on Shopify, b…

Why not do both? Amazon gets you your first orders. You ship with a note saying visit mystore.com for the full range, and sign up for discounts at mystore.com/discounts.

Re: Shopify and the Power of Platforms

#160
Amazon is a good cash business, but hard to build a brand on.

Shopify is easier to build a brand on, but harder to make actual money on initially.

If Shopify turned us off tomorrow (they can), we’d be able to continue. If Amazon did, it’s game over on that platform.

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