If you don't click on ads, or have an Adblocker installed, you generate no money for Ecosia. Thus, no trees get planted. I think it's important to point this out, because in their marketing, they make it sound as if searching alone is enough. There's also this little counter in the upper right corner. 45 searches (on average) are required to plant a tree. Of course, only if you click on an ad. You could even argue th…
What if I repeatedly click on ads by advertisers I dislike?
I suspect Google is much less conservative about ad fraud determinations than they lead the public to believe - It's in their financial interest to do as poorly as possible without damaging their reputation.