“Difficult [for someone] to recover” should not be a partially overlapping state as “bricked”.
I had a EdgeMax Lite router which has a propensity for the flash storage to get corrupted at which point it fails to boot. The fix is to buy a particular model of USB flash drive, and image it with a specific .img file. Open the case and replace the flash stick, then boot holding the reset button.
It was a somewhat difficult repair, but in the end just a matter of following step-by-step instructions with readily available tools. I would not consider the device to have been bricked. No more than your computer is bricked when your hard drive dies.
I did brick an Xbox once, trying to solder on an early gen mod chip that was well beyond my soldering abilities!
In this case it’s not even a question of hardware damage. The fix is to reset to factory, upgrade, and restore. This is the happy path recovery process which has done millions of times over on iPhones. I had to do it just a couple weeks ago when my son changed the PIN on an iPhone we use to play music on, and then promptly forgot the new PIN. (He’s 7)
With the proposed meaning, everything is a brick to the technologically illiterate. Better to admit the headline is simply sensationalizing / clickbait.