These words are not made up by journalists, these are the exact words Microsoft used internally.
They do this, every. Single. Time.
Everyone keeps falling for it, talking proudly about how MS changed so much and they are now somehow totally turned around. Yes.. ok, whatever you need to believe in. Just be warned, they will utterly drstroy everything they come into contact with.
Or should I say: denial is the most predictable of all human responses. But, rest assured, this will be the umpteenth time we have destroyed it, and we have become exceedingly efficient at it.