Failure, in this context could either mean product or company failure, and the "fail fast" adage is usually applied to product, not company. At least as this article presents the story (executive churn, etc), it sounds like company failure is the main part of it. The issue with "unicorn" failures is that a product can be really successful in objective terms (users, revenue, profit..) but still an investment failure,…
I often think of the story of the guy who posted here about how his startup "failed" but in reality it just didn't bring in the massive cash flow that was hoped for. IIRC he bought it from the investors for cheap (so they could get it off their books) and then just ran it as one guy (maybe a few more added part time later)... and it does just fine in that conext, and who knows what might happen from there. Kinda make…
Most business activity in America is far from the Bay Area. It concerns itself with the sorts of quotidian businesses opportunities you speak of.