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Instagram Advertising: Do you know it when you see it?

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Re: Instagram Advertising: Do you know it when you see it?

#42
post #25

Earlier quoted context omitted.

It is actually quite difficult to enforce. You would need to have access to bank accounts of people to make sure they didn't received money for their stories. And even then, there are other forms of benefits, such as free passes, free products, etc ("gift") which leave no trace

If Kim Kardashian gets paid to post a photo wearing a brand, is that an ad? What if she just gets paid to wear a brand for the day, and it happens to make it onto Instagram? And why stop there? If a TV show or Movie has some product placement in it, should a ‘sponsored content’ subtitle be displayed every time the product appears? Trying to protect people from content is an endless rabbit hole of ineffective strategi…

Make it a legal requirement to mark paid promotions and anyone found to be doing paid promotions without marking it is at risk of huge fines.

I recall that in the UK, TV programs are already required to do this.

Re: Instagram Advertising: Do you know it when you see it?

#43
post #9

I'm in the ultra minority, but I use https://instagram.com on my phone and I've never seen an ad.

I have never seen an Instagram ad on my phone using both the Android and iOS apps. I don't know why, but there are certain accounts that have ads disabled (I'm not the only one [0]). I guess I just got lucky. My alternate accounts all get ads like normal. I don't think I would use Instagram if I got ads like my friends do. [0] https://www.fastcompany.com/90166955/i-have-a-secret-ad-free...

That's incredible; I'll consider myself lucky and keep enjoying it for now.

Edit: I had assumed the trick was using the mobile website, since I used to see ads when I used the Android app.

Re: Instagram Advertising: Do you know it when you see it?

#44
post #23
post #16

Earlier quoted context omitted.

Instagram ads appear in feeds as normal posts. I would assume that they are not blockable.

At least on Twitter, it's fairly easy to build a filter for µBlock (or similar blockers) that will trigger on having "promoted" within a Tweet and hide it. At least in the Instagram app, the ads have the same "promoted" text in their heading, so similar filtering can probably be applied to the web version.

It's harder than that: https://twitter.com/aaronkbr/status/1071214578980261888

"Facebook adds 5 divs, 9 spans and 30 css classes to every single post in the timeline to make it more difficult to identify and block 'Sponsored' posts, oh my."

Re: Instagram Advertising: Do you know it when you see it?

#45
post #20

I’m not on Instagram, but I don’t think this issue is really confined to social media. I’ve become quite concerned about is how advertising is drowning out useful information everywhere else as well. We recently had a baby girl, our first, and this has lead to quite a lot of internet searching. I’ve been completely unable to find anything resembling an authentic answer on google. It’s all commercial content trying to…

It would be nice if there was a whole segment of the internet that people used that was completely ad-free. Something that a network of blogs, forums, etc could be on. Server costs could be carried by donations.

Re: Instagram Advertising: Do you know it when you see it?

#46
post #42

Earlier quoted context omitted.

If Kim Kardashian gets paid to post a photo wearing a brand, is that an ad? What if she just gets paid to wear a brand for the day, and it happens to make it onto Instagram? And why stop there? If a TV show or Movie has some product placement in it, should a ‘sponsored content’ subtitle be displayed every time the product appears? Trying to protect people from content is an endless rabbit hole of ineffective strategi…

Make it a legal requirement to mark paid promotions and anyone found to be doing paid promotions without marking it is at risk of huge fines. I recall that in the UK, TV programs are already required to do this.

It is already a requirement by the ASA to clearly label ad posts on Instagram too.

Re: Instagram Advertising: Do you know it when you see it?

#47
About advertising in general: we know it is sort of a prisoner's dilemma.

If only nobody did advertising... Only trustworthy and non-promoting information about products findable by search (pull instead of push)... It would also be a lot cheaper for the companies.

Re: Instagram Advertising: Do you know it when you see it?

#48
post #42

Earlier quoted context omitted.

If Kim Kardashian gets paid to post a photo wearing a brand, is that an ad? What if she just gets paid to wear a brand for the day, and it happens to make it onto Instagram? And why stop there? If a TV show or Movie has some product placement in it, should a ‘sponsored content’ subtitle be displayed every time the product appears? Trying to protect people from content is an endless rabbit hole of ineffective strategi…

Make it a legal requirement to mark paid promotions and anyone found to be doing paid promotions without marking it is at risk of huge fines. I recall that in the UK, TV programs are already required to do this.

The ASA rules also apply to instagram, but enforcement is necessarily sparse: https://www.asa.org.uk/news/new-guidance-launched-for-social...

Re: Instagram Advertising: Do you know it when you see it?

#49
post #41

Oh, a website where I can decline tracking cookies and the punition is a plain text article? Yes please! I hope this practice spreads.

Declining tracking cookies is a requirement of the gdpr

how about they just don't give them in the first place

Re: Instagram Advertising: Do you know it when you see it?

#50

Instagram/Facebook have some of the most sophisticated advertising technology in human history. They know my location history, they can determine the language I post in, and they surely have countless other data points they can use for advanced targeting. And yet, Instagram is adamant that I speak Serbian and that I am in Serbia. I don't speak Serbian, and I haven't been in Serbia since I stayed in Belgrade for the m…

I have the same for Norway & Norwegian, since I visited there for 3 days last summer. Instagram has access to the location on my phone and knows where I am down to the metre.

Absolutely bizarre.

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