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Instagram Advertising: Do you know it when you see it?

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Re: Instagram Advertising: Do you know it when you see it?

#22
post #20

I’m not on Instagram, but I don’t think this issue is really confined to social media. I’ve become quite concerned about is how advertising is drowning out useful information everywhere else as well. We recently had a baby girl, our first, and this has lead to quite a lot of internet searching. I’ve been completely unable to find anything resembling an authentic answer on google. It’s all commercial content trying to…

Yeah it is really horrible: Years ago you could google specific products or product categorizes to find meaningfully reviews to choose the „best“ product. Nowadays google is filled with shop listings (for specific products) and listings of some products with amazon referral links. The review part is completely gone.

Re: Instagram Advertising: Do you know it when you see it?

#23
post #16

Earlier quoted context omitted.

Adblocker in their browser, maybe?

Instagram ads appear in feeds as normal posts. I would assume that they are not blockable.

At least on Twitter, it's fairly easy to build a filter for µBlock (or similar blockers) that will trigger on having "promoted" within a Tweet and hide it. At least in the Instagram app, the ads have the same "promoted" text in their heading, so similar filtering can probably be applied to the web version.

Re: Instagram Advertising: Do you know it when you see it?

#24
post #6

Slightly OT, but I deleted my Facebook last year. Ever since, the Instagram ads I see are woefully targeted. I'm a 30 year old man living in New Delhi, India, yet in the past few weeks, I've seen ads for: - A real estate company in Denver, Colarado - Sanitary pads for women - A Dubai property brokerage - BMW Las Vegas I really don't know what's going on with these ads because geographic and gender exclusion would be…

They could also target your friends. Maybe soon, one of your friends or siblings will announce you they are considering buying a BMW, and your reaction to this announcement might be better than without seeing the ad. Your reaction could confirm/trigger the final decision to buy a BMW for your friend.

Re: Instagram Advertising: Do you know it when you see it?

#25

It would not be difficult for FB to add a “Ad” type for posts and be strict about enforcing this. But they won’t do that because it will expose the platform for what it really is.

It is actually quite difficult to enforce. You would need to have access to bank accounts of people to make sure they didn't received money for their stories. And even then, there are other forms of benefits, such as free passes, free products, etc ("gift") which leave no trace

Re: Instagram Advertising: Do you know it when you see it?

#27
post #25

It would not be difficult for FB to add a “Ad” type for posts and be strict about enforcing this. But they won’t do that because it will expose the platform for what it really is.

It is actually quite difficult to enforce. You would need to have access to bank accounts of people to make sure they didn't received money for their stories. And even then, there are other forms of benefits, such as free passes, free products, etc ("gift") which leave no trace

If Kim Kardashian gets paid to post a photo wearing a brand, is that an ad? What if she just gets paid to wear a brand for the day, and it happens to make it onto Instagram? And why stop there? If a TV show or Movie has some product placement in it, should a ‘sponsored content’ subtitle be displayed every time the product appears?

Trying to protect people from content is an endless rabbit hole of ineffective strategies that usually end up doing more harm than good. Why not just leave it up to people to take some personal responsibility for how they consume instagram content?

Re: Instagram Advertising: Do you know it when you see it?

#28
post #6

Slightly OT, but I deleted my Facebook last year. Ever since, the Instagram ads I see are woefully targeted. I'm a 30 year old man living in New Delhi, India, yet in the past few weeks, I've seen ads for: - A real estate company in Denver, Colarado - Sanitary pads for women - A Dubai property brokerage - BMW Las Vegas I really don't know what's going on with these ads because geographic and gender exclusion would be…

Same here. Instagram is absolutely convinced I'm in Norway and no matter where I actually am (UK, Asia, Africa, USA) it only ever shows me ads in Norwegian... which I don't speak.

Re: Instagram Advertising: Do you know it when you see it?

#29
post #22
post #20

I’m not on Instagram, but I don’t think this issue is really confined to social media. I’ve become quite concerned about is how advertising is drowning out useful information everywhere else as well. We recently had a baby girl, our first, and this has lead to quite a lot of internet searching. I’ve been completely unable to find anything resembling an authentic answer on google. It’s all commercial content trying to…

Yeah it is really horrible: Years ago you could google specific products or product categorizes to find meaningfully reviews to choose the „best“ product. Nowadays google is filled with shop listings (for specific products) and listings of some products with amazon referral links. The review part is completely gone.

Agreed. Unfortunately, as useful as it used to be I tend to not use Search Engines at all anymore. I've had to return to the days of old where SE's didn't exist in any useful capacity, and bookmark everything of value. It's filtered out all of the crap I used to have to wade through though. My only regret is that I don't see much outside of the regular websites I visit anymore, but Google was becoming less of a useful place to find new content anyway and I'm more receptive to finding new quality websites via Reddit or HN now.

Re: Instagram Advertising: Do you know it when you see it?

#30
post #20

I’m not on Instagram, but I don’t think this issue is really confined to social media. I’ve become quite concerned about is how advertising is drowning out useful information everywhere else as well. We recently had a baby girl, our first, and this has lead to quite a lot of internet searching. I’ve been completely unable to find anything resembling an authentic answer on google. It’s all commercial content trying to…

> what happened to the actual people on the internet? People sharing their stories without getting paid to push a product?

Good old webforums. They are alive and well.

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