I'm curious why they aren't charging more for it. Wouldn't that be free profit margin? Or perhaps they are trying to hurt Intel by selling it at a price where Intel can't make a profit if they lower their prices to be competitive? Or, maybe it has to do with trying to quickly grab market share. Maybe AWS and other purchases of servers have a somewhat fixed budget, so cheaper chips translates directly to more chips so…
Intel is reeling from major design flaws and process stagnation right now. It makes sense for AMD to punch hard. Now is the time.
Also note that the eternally predicted ARM64 wave into servers, workstations, and cloud is not materializing. So far nobody has been willing to build such high performance chips and price them aggressively enough. All things considered it's an amazing window for AMD to take the market lead.