Nothing new here other than satellites. Years ago (1990s?) Peter Lynch - at the time manager of the largest mutual fund followed his daughters into a shopping mall for back to school - his daughters didn't go into GAP stores so he went back to the office and sold as his shared of GAP. His fund beat everyone else by a large margin because GAP stocks dropped a month latter when they announced the earnings drop. This is…
All the satellites do is automate the work and I'm pretty sure hedge funds have been using satellite pics for well over a decade now. (I recall reading about the parking lot use case pre-2010) So really all that's changed is that they're now using ML to automate most of the work that analysts used to do manually.