There's a whole marketplace where companies with so-called "Alternative-data" sell their datasets to quant traders. Satellite imagery of farms, passenger traffic through airports, all sorts of random, seemingly disparate data.
Hedge funds also fly cesnas over refinery fields to look at the levels of those big tanks you see off the highway... most of them have roofs that move up or down with capacity, and those that don't you look at with an infrared camera to look at relative temperature differences.