Live data from Hacker News

Why Google+ Failed

onezero.medium.com

271–280 of 375 posts

Re: Why Google+ Failed

#271

I was an IC6 at Google when Google+ launched... From my perspective, I think partitioning the Google+ team into their own Dark Tower with their own super-healthy cafeteria that was for them and their executives alone was the biggest problem. IMO this even foreshadows separating off Google Brain from the rest of Google and giving them resources not available to anyone else. Google was at its best a relatively open cul…

How is brain separate from the rest of google?

Re: Why Google+ Failed

#272

Earlier quoted context omitted.

I took `oneshot908 as saying that the Google+ team had a broadly isolationist attitude. Their distance from both co-workers / potential internal contributors and customers/users was a reflection of this and that trickled down into poor product decisions.

I doubt it. There's just no connection between them at all. Think about all the bad things you read about Amazon - how Bozo treats people, how employees are treated, especially the warehouse staff, plus a website the HTML hairdressers love to hate on. It's still the first choice for retail and cloud services for millions of people around the world. Separate cafeteria! I love Hacker News!

If the full story is death by a thousand cuts, do you want a thousand-paragraph comment?

Re: Why Google+ Failed

#274

I was an IC6 at Google when Google+ launched... From my perspective, I think partitioning the Google+ team into their own Dark Tower with their own super-healthy cafeteria that was for them and their executives alone was the biggest problem. IMO this even foreshadows separating off Google Brain from the rest of Google and giving them resources not available to anyone else. Google was at its best a relatively open cul…

Blaming the failure of Google+ on "they had their own cafeteria that we weren't allowed to go to" and "they got bonuses we didn't get" seems really really inside baseball. Shows the problems inside Google, yes. But that's not why it never really took off.

Conway's law. If you fuck up the org of a project, the project will be just as fucked up. For something that is supposed to integrate across google products, it should never be so isolated.

Re: Why Google+ Failed

#275
What blew it for me was the way it automatically added gmail contacts to your circles. I started seeing posts from an auto dealer I got in a trivial dispute with years prior over e-mail. Why Google thought I wanted that is unbeknownst to me.

Re: Why Google+ Failed

#276
post #185
post #134

Earlier quoted context omitted.

Gmail's invite only approach made sense because in 2004 it was absurd for anybody to offer 1GB of free storage. Hotmail offered 200MB I think. Compared to that, nobody cared about a Facebook ripoff with a different UI and none of the network effects.

I think it was way less than that. Wasn't it like ... 2MB?

Yeah, the change to 100 or 200mb came as a desperate attempt later to stop the gmail hemorrhage.

Re: Why Google+ Failed

#277

I think most of the damage from the "real names" policy came from the their sudden and draconian enforcement of it at exactly the wrong time. Just when the service was starting to build momentum, they initiated an effort to find and punish anyone who'd previously signed up with anything that didn't look like a "real name", in many cases locking them out of their entire Google account. And then shortly after that, hav…

Maybe the + doesn't mean what we thought it meant. Google + Evil

I’d prefer we reserve evil for things that actually hurt people out of malice, not poor product design. Otherwise that term becomes useless.

Re: Why Google+ Failed

#278
I'm not a social person, so maybe I wasn't a target audience of Google+, but for all its flaws I actually loved asymmetrical following model. That means I can "follow" a friend of college friend whom I might have met twice, just because they say something interesting, without wondering "Wait do I still count as their friend? What if they remember me and I really don't? It's gonna be awkward..."

Similarly these kind-of-friends can follow me because they find me interesting and I'll feel no pressure to follow them back. Half of the time I get a friend request in Facebook, I don't really know the person (but I have reasons to expect that the person thinks they "know" me) so it feels awkward either to accept or decline.

Just my two cents.

Re: Why Google+ Failed

#279
post #55
post #9

I am sorry for the off topic comment but I can't even read this article because medium now shows me a "Sign up for an extra read" popup without any way of closing it. Medium is going so down the tubes, it's become impossible for me to read anything there. Does anyone have a way to bypass the sign up pop up?

I use the Firefox extension "Hide fixed elements", which is not only useful for hiding these kinds of modals but also overlarge headers and cookie warnings.

That usually works but in this case, it’s not just a modal. It doesn’t show the article unless I sign up. No way to dismiss it either. It’s different than the modals I used to get last week.

Re: Why Google+ Failed

#280
I will agree with the author that FB isn't invulnerable, but IMO Google+ simply wasn't compelling or different enough by that point for people to move over from FB. The problem was the Google+ tried to be a better FB than FB. There just wasn't anything substantially better from the user's perspective to encourage a shift enmasse.

This isn't so much Google+'s failure as a product as it was the astounding success of FB at keeping it's users. Google+ definitely had some cool and interesting features, but people just didn't care. I think a great case study would be to see why MySpace failed to keep it's users and FB got them, and why Google+ couldn't achieve the same critical mass.

I think the eventual fracturing of the features of Google+ and migration into other products was a smart move.

Here's an example conversation I had at the time with someone about why we should switch over to Google+:

Me: It's better! Cool features

Friend: Ya but w/e FB already has everyone there...plus those features are meh

Me: Ya but privacy!

Friend: Let's be real, Google and FB make money the same way...ain't no one's privacy gonna get in the way of that

Me: True...

Post reply on HN