Is it just me, or are there seemingly far more people trying to invest and profit off bikeshares than there are using them? I've lived in several cities in europe and i'm not actually sure i've ever seen anybody using them. Yet there seems to be tons of competing companies putting out bikes in the street. On top of that, they don't even seem to bother marketing or anything. The first I'll hear of a new company is see…
I feel like the business model is the main problem. Low margins high-costs (you frequently need to replace thousands of bikes) and basically no moat.
Every few years a new startup can enter the marketing with a better bike. The incumbents have to improve their or risk losing the entire market in a matter of weeks.