The owner (main shareholder) of the company decided that what the company needed was a new CEO to turn the ship around.
At the time, the company was so broke that we were getting less than the needed amount of office supplies. At the end of each month, basics were missing. So us, the employees, were bringing in our own toilet paper, coffee, cleaning materials, etc.
The new CEO came in at the end of the month when everything was missing. He felt were were 'gloomy'. So he went out and bought us all balloons and something else I forgot by now.
But the feeling of going to my desk to pick up toilet paper that I had to bring in while carrying a 'free balloon' with some 'motivating' words is something that I will carry forever. It was part of my motivation to spent 8 years self employed.