>As a User Experience Professional, I was never able to grasp the true user's need for touch screens in cars.
Before phone integration, I might've agreed with you, or at least had no opinion on the subject.
After watching many car companies, even high-end ones like BMW and Mercedes, fail utterly at producing reasonable phone integration systems or interfaces, though, I'm all-in on CarPlay.
>It basically means they have given up on developing a good branded interface between the driver and the car.
Correct. They have given up, and it's good that they have, because they've all proven they absolutely suck at it. In the meantime, Apple and Google (?) have done it for them, at least as far as the phone goes.
(I assume the Android equivalent is equally good; no reason it shouldn't be.)
>This to me is insane reasoning. That is no way user centric.
I think it really IS, though.
CarPlay is amazingly good, and only really works well with a touchscreen.
At this point, it would be very hard for me to buy a car that didn't have CarPlay integration with a touchscreen. I've seen implementations without touch, and they're much, much less useful.
I do agree, though, that touchscreens beyond phone interfaces should be used very sparingly. The Tesla's all-touchscreen situation in particular seems like a terrible idea. Most of us are used to being able to adjust the AC without looking, and that's only possible because there are physical controls we can feel.
But the phone interface is distinct from that, and needs to be a touchscreen. When it's not, or when it's not present, people just pick up their phones and use them, which is worse.