OK, getting off topic, but: we had this toaster when I was a kid, and I hated everything about it. This is the worst toaster I ever used.
Getting it to engage was super finicky. I never saw anybody get it to work on the first try. You often had to whack it down pretty hard to make it work, while other times a light touch was sufficient. You could tell when someone was using it from across the house because you heard a metallic "whang, whang, whang, whang!", at various volumes, as they tried to get it to trigger.
Going up was super slow. (In his video, he shows it at "6x" or "12x" speed so viewers don't fall asleep.) Who would ever want that? It's done toasting. Don't make me wait 10 seconds to get my toast. Lots of singed fingers from impatient people reaching in to get their food.
The sensor wasn't very good, either. There was a razor thin margin where you'd get reasonable toast, and it was almost all the way to the "light" end. At even 25% to "dark", you'd get a block of charcoal. I'd set it all the way at "light", and toast my bread twice, if needed, because that was safest.
Lack of a manual up/down lever makes everything worse. It means you need to use the special "ONE SLICE" slot when you only have one slice. It also means if you see your bread start to catch fire (yeah), there's no easy way to get it out in a hurry. You could push the lightness all the way to "light" and hold it there (I think that was the official way), but that was unreliable. Usually, we'd just unplug it.
Also, as he notes in the video, the bread guides don't move so about all you can fit in here is a small generic white slice, and the outside gets as hot as the inside so be careful not to touch it.
This is the 2013 Mac Pro of toasters: very pretty, very clever, and a thermal nightmare. If I had infinite money and space, I'd buy one to show off, and never use it.