Some people have advised to "Close Zoos and encourage people to see the animal in nature" without thinking of the unintended consequence of having millions of people swarming into these animals' natural habitat. If more people were to see animals in their habitats, it would likely lead to an increase in pollution, an increase in motor injury to the animals, more dangerous animal-to-human interaction in nature among many other issues.
If society believes that some animals should not be in captivity at all due to moral/practical reasons, it is worth asking: What other technologically driven solutions can be made/used to help people of all demographics experience what it is like to be in front of X animal? The solution may be to have a moving replica, a 3D simulator or something entirely different.