Earlier quoted context omitted.
Redfin is already in that market and it doesn't seem to be doing very well. I'm actually fairly surprised how slow redfin is able to grow and expand their market. Their website felt second to none in terms of usability.
FlyHomes is doing something interesting by actually buying and selling houses, not just facilitating transactions. It takes a lot of the risk and uncertainty out of the process. I hope they can succeed at scale.
I'm not sure though, because I got a "Oops, something went wrong" popup when I tried to use their site.