Always Own Your Platform
alwaysownyourplatform.com
Always Own Your Platform
1–10 of 222 posts
Re: Always Own Your Platform
#2Esp. relevant now given the concern around Medium …
Re: Always Own Your Platform
#3Generic 'oh guys let's make world better' stuff, without explaining how it could be really done irl.
I mean, popular vlogger owning his own platform, really? Eating hosting costs, solving discoverability problem, etc?
Re: Always Own Your Platform
#4This is important but it doesn't address the reasons why people don't own their own platform.
Audience.
Successful platforms have solved the empty room problem. Until there is a decentralized solution to that, there is nothing new to talk about.
Re: Always Own Your Platform
#5[deleted]
Re: Always Own Your Platform
#6I'm of the opinion that we shouldn't all redundantly own our metaphorical washing machines. It's okay to have a collective model for washing machines.
Re: Always Own Your Platform
#7No point in owning your own platform unless you are in the business of building and running a platform.
The real advice is to always be ready to abandon your platform at any moment and move on to a new one should its policies no longer be in your favor. Always be preparing for this scenario. What’s your contingency plan?
Re: Always Own Your Platform
#8Maybe own your content? If you can own your content it doesn't matter what's the platform. If the platform forces you to release control over your content, then it's a big red flag.
Re: Always Own Your Platform
#9This is important but it doesn't address the reasons why people don't own their own platform. Audience. Successful platforms have solved the empty room problem. Until there is a decentralized solution to that, there is nothing new to talk about.
And the answer is: syndicate. You see people doing this time and again. Leveraging a platform for audience, then driving traffic to their own site/someplace they own. "Their own platform." Not everyone will follow, but the people who truly value you will.
Re: Always Own Your Platform
#10Despite marketers who told me to create custom content for Facebook and Tumblr, I focused on creating content for my website.
3 years later, I imagine it paid off. Facebook being pay to play and Tumblr never evolved to include my demographic makes the hindsight look good..
Brand name is important, but having your users come to a third party site for access to your own work sounds extremely risky.