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How Fiat Chrysler’s Proposed Merger With Renault Crashed

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Re: How Fiat Chrysler’s Proposed Merger With Renault Crashed

#5
The merger may have helped the companies technologically but from my naive perspective it seems like what each of the companies need more than anything is a stronger QA department. From what I hear about Renault they are a little shoddy and I know from personal experience the level of quality from Jeep/dodge/ram/Chrysler.

Also, typically most companies only want to buy Jeep when looking at FCA because it’s the real money maker from what I hear. I wonder if a merger would ultimately lead to companies like Chrysler being shuttered due to redundancy. That’d be a big loss of jobs.

And on another side note it’s intriguing to think about a company that would have spanned four countries and how so many different personalities and cultures would have been able to work together.

Re: How Fiat Chrysler’s Proposed Merger With Renault Crashed

#6
post #5

The merger may have helped the companies technologically but from my naive perspective it seems like what each of the companies need more than anything is a stronger QA department. From what I hear about Renault they are a little shoddy and I know from personal experience the level of quality from Jeep/dodge/ram/Chrysler. Also, typically most companies only want to buy Jeep when looking at FCA because it’s the real m…

"Typically most companies only want Jeep when looking at FCA because it’s the real money maker from what I hear"

The Ram trucks are 3rd behind Ford and Chevy in sales, but only very slightly behind Chevy. And way ahead of number 4, Toyota trucks. I imagine that's attractive also.

Re: How Fiat Chrysler’s Proposed Merger With Renault Crashed

#7
Disclosure: im an automotive mechanic for a chain of midwest shops. Chrysler has been the "frat boy on probation" for nearly 40 years now. Renault was wise to reconsider what they would get.

wind back the clock to Daimler Chrysler and youll see there was nothing but mistrust from the start. German execs wanted an inroad into an american market segment that their luxury brands couldnt target at the time, and Chrysler wanted cash and technology. In the end, Daimler wound up with almost nothing in terms of IP or licensing, and Chrysler got the E class for its charger and challenger. Right down to the windows that roll down when you exit and enter by a few centimeters.

Fiat was at least pragmatic about its interaction and kept Chrysler at arms length. they got the GM fiat small platform developed almost entirely for them as they pumped cash into chrysler. The bitter irony here is that Chrysler once partnered with Maserati to get them off the ground, and now the same group is basically taking them to the cleaners. the promasters made it to the states as basically rebadged Ducatos basically at cost. Chrysler saw very limited revenue from it.

Chryslers other big problem is they are market-blind. Their strong suits are already dominated by fiat. Americans want reliable cheap cars that are good on gas, but things like the Charger RT and Hellcat challenger are loss-leaders that arent doing much of anything but filling press releases and patching the bald spots on the dwindling boomer market that remembers hellcat (and can afford it.)

Re: How Fiat Chrysler’s Proposed Merger With Renault Crashed

#9
post #8

Renaults are the only cars sold in the middle east whose entire range have steering mounted speed limiters. I love that feature.

When you say speed limiter are you referring to cruise control? Or an actual speed limiter that won't let you go over X kph with your foot on the pedal?

If the latter, it seems like a strange feature to have/want.

Re: How Fiat Chrysler’s Proposed Merger With Renault Crashed

#10
post #9
post #8

Renaults are the only cars sold in the middle east whose entire range have steering mounted speed limiters. I love that feature.

When you say speed limiter are you referring to cruise control? Or an actual speed limiter that won't let you go over X kph with your foot on the pedal? If the latter, it seems like a strange feature to have/want.

Cars usually have both at the same time. I rarely use it but I can see the appeal of a speed limiter for people who don't pay much attention to their speed but just want to be sure they don't get flashed by a speed cam.
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