Earlier quoted context omitted.
As many mobile app games have shown, you don't need a cryptocurrency to achieve this, just some arbitrary point system. I think GP was asking, "Why Cryptocurrency?" since the benefits of blockchain don't really translate to this system.
It allows for a tiered system. Average users will use the token entirely within the Facebook ecosystem. Advanced users will have the ability to withdraw their tokens from Facebook's system and utilize them on other platforms. Look at Paypal USD Balance. It's really just a "token" issued by PayPal, an IOU where 1 PaypalUSD = 1 USD Debt from Paypal. But PayPalUSD can only be used within Paypal.com. The only way to brin…
You can convert PayPal directly into US dollars at your bank, so I don’t think they would see any benefit to supporting such a distributed token system unless the could make a cut on every transaction.
I’m having a hard time seeing Facebook being able to support a stable coin without being subject to the same regulations and cost as any other system.
Perhaps they will get a competitive advantage through data mining and could charge smaller transaction fees.