Earlier quoted context omitted.
I wonder how much of this is a scam on the advertisers too, sure the platform might have great detail for targeting ads, but if someone comes along and outbids on generic terms it isn’t going to do you much good as an advertiser either.
Judging from some of the comments I've seen here, quite a lot.
Commercial wanted to stuff every page with as many ads and trackers as possible. We wanted to ensure the user didn’t have a miserable experience. As the company liked getting money, we, and the user, generally lost.
I kept an instance of Chrome blocker-free to see the site in all its ad-stuffed glory, but after learning a bit about how things work, I block all the things with extreme prejudice for personal browsing. And ensure friends & family do too.