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AdTech Sucks

lockwood.dev

11–20 of 158 posts

Re: AdTech Sucks

#11
post #8

The example of the pizza delivery selling the personal details of their customers is precisely why GDPR has value. People have been dismissing it as being unfriendly to startups. As a software developer I totally get the complaints, but as an Internet user I couldn't care less. You could say that the free market will adjust itself when consumers will figure out the damage and learn to protect themselves by choosing b…

Selling personal data without permission is illegal without GDPR.

Re: AdTech Sucks

#12
From the article - "If you’ve been on the internet for any amount of time, you’ve probably seen very poorly targeted advertising. In my experience, I see a lot of car ads. I don’t own a car".

One can argue that advertising cars to person without one make some sense.

At least it's better then advertising vacuum cleaners to person who bought one on amazon 1 week ago.

Re: AdTech Sucks

#14
post #8

The example of the pizza delivery selling the personal details of their customers is precisely why GDPR has value. People have been dismissing it as being unfriendly to startups. As a software developer I totally get the complaints, but as an Internet user I couldn't care less. You could say that the free market will adjust itself when consumers will figure out the damage and learn to protect themselves by choosing b…

Selling personal data without permission is illegal without GDPR.

Please explain.

Re: AdTech Sucks

#15
post #2

Yeah, it sucks for advertisers, too. From another active thread concerning the ad industry: > Using Google retargeting ads, less than 5% of desktop traffic goes on to click anywhere on my website. And it's worse for mobile than on desktops. https://news.ycombinator.com/item?id=20124231

You mean it sucks for you. How can you speak for all advertisers, especially based on a sample size of 200 clicks? You have to diagnose what could be off on your end before making extreme blanket statements. These ad systems are tools, and tools only work as well as how you use them.

I find it hard to believe that 97.5% of people can click a link to a website and not even accidentally click something on that website.

I'm not referring to real conversions, where yes, skills in marketing and using the tools does make all the difference.

All I'm saying is that I paid for 200 clicks that appear to not even have real people clicking anywhere at all.

Re: AdTech Sucks

#16
post #2

Yeah, it sucks for advertisers, too. From another active thread concerning the ad industry: > Using Google retargeting ads, less than 5% of desktop traffic goes on to click anywhere on my website. And it's worse for mobile than on desktops. https://news.ycombinator.com/item?id=20124231

You mean it sucks for you. How can you speak for all advertisers, especially based on a sample size of 200 clicks? You have to diagnose what could be off on your end before making extreme blanket statements. These ad systems are tools, and tools only work as well as how you use them.

Exactly this.

Are you retargeting someone immediately after they purchased? Before their purchase even arrived? Is it a good targeting list?

We have 3 buckets of customers, based on historical buying cycle: 0-30, 31-60, 61-90. We run retargeting within their purchase cycle, which is friendly and relevant.

Customers get churned out of retargeting if not within their buying cycle, which saves us money, and saves them irritation.

Re: AdTech Sucks

#17
post #5

"""The systemic issue occurs because marketers and AdTech companies unreflectively increase surveillance and data collection in the hopes of increasing media attribution. Even the most trivial data point, the most granular site visit or location data, stored on a person-by-person basis, could conceivably be used to demonstrate that a customer may have come into contact with one of your campaigns.""" I'm genuinely int…

I also worked in Ad Tech - outside of a major tech area, it was the biggest, fastest growing tech employer around.

The pay was only average for the area, but the company clearly had money and was experiencing rapid growth which is always exciting.

As you mention, massive data sets, tens of billions of HTTP requests per day, etc, are simply not challenges you get outside of FAANG, so there was a lot of interesting work.

The really shady stuff only came to light once you'd worked there a while, and realised the entire industry is basically built on fraud and money laundering with almost nobody incentivised to stop it.

Re: AdTech Sucks

#18
post #8

The example of the pizza delivery selling the personal details of their customers is precisely why GDPR has value. People have been dismissing it as being unfriendly to startups. As a software developer I totally get the complaints, but as an Internet user I couldn't care less. You could say that the free market will adjust itself when consumers will figure out the damage and learn to protect themselves by choosing b…

Author here, the pizza example is great because I've found it is one that'll get a good eyebrow raise out of most people.

I think, like you say, it demonstrates how hard it is to protect yourself. Thanks for reading :)

Re: AdTech Sucks

#19
post #2

Yeah, it sucks for advertisers, too. From another active thread concerning the ad industry: > Using Google retargeting ads, less than 5% of desktop traffic goes on to click anywhere on my website. And it's worse for mobile than on desktops. https://news.ycombinator.com/item?id=20124231

You mean it sucks for you. How can you speak for all advertisers, especially based on a sample size of 200 clicks? You have to diagnose what could be off on your end before making extreme blanket statements. These ad systems are tools, and tools only work as well as how you use them.

This, this, this. So many people who are not well versed in advertising (the art, not the tech) simply launch a bare minimum campaign, for some reason expect great returns, then blame the tool. It's completely illogical. There are many components to an ad campaign, from targeting to what's being advertised to creative to copy (and the thousands of variations within each) to ad type...and so on.

Re: AdTech Sucks

#20
post #9
post #2

Yeah, it sucks for advertisers, too. From another active thread concerning the ad industry: > Using Google retargeting ads, less than 5% of desktop traffic goes on to click anywhere on my website. And it's worse for mobile than on desktops. https://news.ycombinator.com/item?id=20124231

5% ain't bad. Depending on site content ctr could be as low as 0,5%. Rates have been dropping for ages.

That's 5% of clicks I paid for, resulting in any click on the website.
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