Gotta give it to them, Amazon is the only big tech company with a vision - the rest are just sitting on hundreds of billions of dollars in cash and no good ideas against which to deploy all those funds.
[1] https://www.wired.com/story/what-happened-to-facebooks-grand...
And with regards to Amazon being the only big tech company with a vision -- I hear Apple just redesigned the monitor stand. Visionary.