Earlier quoted context omitted.
> that all tracking and ads should be banned? that would be fantastic!
Then we can go back to the time where we simply paid for software with money instead of with privacy (such as tracking or PII) or time/focus (advertising). If there is one company of FAANG who's up for this task -and can beat Google at their game- it is Apple.
Also, I have serious doubts that Apple can beat Google - and it certainly won't be "at their own game" (which is advertising).