Paypal's logo designed to look like a recommendation?
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Paypal's logo designed to look like a recommendation?
1–10 of 55 posts
Re: Paypal's logo designed to look like a recommendation?
#2Removing the antialias doesn't make it look like it's part of the website. It make it look fugly. Come on guys, this is almost 2011, who doesn't have antialiased fonts on their computers these days?
Re: Paypal's logo designed to look like a recommendation?
#3Fox News has a slogan 'fair and balanced' underneath their logo. It doesn't change my opinion.
Re: Paypal's logo designed to look like a recommendation?
#4I believe it's intentional that they want you to think their method is safer, etc, but I don't believe it's an attempt to make it look like part of the site.
Re: Paypal's logo designed to look like a recommendation?
#5If anything, it's the Google Checkout graphic that seems to fit better with what he's saying. To my eyes, the Paypal text looks more a part of the graphic that the Google version does.
Of course I could be in a minority but I reckon you could place these logos on a number of modern websites and I bet Google's 'text' would fit the layout style best.,
Re: Paypal's logo designed to look like a recommendation?
#6In our online store 'The safer, easier way to pay.' is a part of the page. The logo gif and the markup is part of the specs when you implement Paypal. The code looks like this, and came directly from the Paypal implementation guide:
The safer, easier way to pay.
Re: Paypal's logo designed to look like a recommendation?
#7First of all, this isn't PayPal's logo, it's just a button, and if anything "The safer, easier way to pay" may be their slogan. The button itself is just a web graphic that contains their logo. I'm not trying to be pedantic, but to designers/marketers (me), this stuff is important. Think of someone trying to offer the general Hackernews user some insight by discussing some aspect of Microsoft's Internet Explorer search engine - makes you grind your teeth.
Anyway, to comment on the actual content of the parent, I would say having the PayPal button designed to look like a recommendation is definitely the case. All calls to action should be designed to be as enticing as possible (Within ethical limits of course - stray outside of those and you break the UX.) The really interesting part comes when you ask, "Is it designed to look like a recommendation from the site hosting the button or from PayPal itself?"
I'd say the intent is definitely the former in this case and the button was specifically to designed look like a recommendation from the button's environment as well as an endorsement from the company itself. Is it ethical? I don't know, but I think it's pretty smart.
Re: Paypal's logo designed to look like a recommendation?
#8Removing the antialias doesn't make it look like it's part of the website. It make it look fugly. Come on guys, this is almost 2011, who doesn't have antialiased fonts on their computers these days?
between believing that fugly text is part of a logo, or part of the page, I think a lot of people would subconsciously pick the page. Most people don't know AA is something that their computer does and simply expect images (especially professional logos) to be higher quality.
Re: Paypal's logo designed to look like a recommendation?
#9If anything, it's the Google Checkout graphic that seems to fit better with what he's saying. To my eyes, the Paypal text looks more a part of the graphic that the Google version does. Of course I could be in a minority but I reckon you could place these logos on a number of modern websites and I bet Google's 'text' would fit the layout style best.,
I agree, the Google Checkout tagline looks like it would be more part of the page than the Paypal one.
Re: Paypal's logo designed to look like a recommendation?
#10I think it's also interesting to note the Amazon button. The button has a strong call to action ("Pay now" rather than "* Checkout *") and only mentions the method (Amazon payments) underneath. This (I think) is a good method to get those users who don't have a preference (or don't know the difference) between PayPal, Amazon, or Google Checkout.