> In my mind, its kind of like hiring an IP lawyer at a company. Even if your company is not litigious, there is a chance that at some point the lawyer initiates legal action to "prove their worth" or even advance their career inside the company. Same thing with this, why is Google paying developers to build this product if they're never going to use it? What is the business justification? Its certainly not for PR or marketing reasons.
Useful features attract users. Users are a good thing. Like I can apply the exact same argument to email labels:
Why does google let you label emails? They're an advertising company, so labels must be valuable to them. What is the business justification? It's certainly not PR or marketing.
And now suddenly labels sound like an ominous feature, anti-user or anti-privacy or something, maybe. Which they aren't. But the implication is there.