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Google to restrict modern ad blocking Chrome extensions to enterprise users

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Re: Google to restrict modern ad blocking Chrome extensions to enterprise users

#51

Ditched Chrome a few years ago and switched to Vivaldi. Couldn't be happier.

Vivaldi builds on top of Chromium. All Chromium browsers will eventually receive these extensions changes as well unless they fork their codebase. Most of them support extensions via the Chrome Web Store though which means they'll need to adopt Manifest V3.

Re: Google to restrict modern ad blocking Chrome extensions to enterprise users

#53

From the author of uBlock on this: What we see are the public statements, for public consumption, they are designed to "sell" the changes to the wider public. What we do not see is what is being said in private meetings by officers who get to decide how to optimize the business. So we have to judge not by what is said for public consumption purpose, but by what in effect is being done, or what they plan to do. This i…

Indeed, almost the entire ad-blocking market is controlled by the company behind Adblock Plus (eyeo GmbH), who has contracts with Google. It appears they also own AdBlock, and uBlock (not confused with uBO), so during the last years they basically tried to capture the entire market. The fact that Eyeo has >150 employees tells us something about the amount of money to be made from ad blocking. Although they have only published the numbers from 2016, it seems they are quickly approaching around €50 million yearly revenue, with almost 50% of pure profit. For Google this Acceptable Ads Program may be more than a 100 million dollar business.

The only real nuisance is uBO and the future possibility that someone comes along and uses Google's own software to eliminate their core business model.

Basically in this entire environment if an extension does not take part in extracting money out of people, it becomes a problem for most parties involved.

Someone at Google in the higher ups probably realized at one point that giving the user so much freedom and control could theoretically backfire enourmously.

Google indirectly controls ABP, but they want the ABP model to apply to all blockers, so that they both get money from non-blocking users as well as from blocking-users.

In the perfect world of Google content-blocking does not exist beyond mere visual ad-blocking of the most annoying ads.

ABP already allows cookies and network connections, so google still knows everything about those users.

Personally I use a combination of pi-hole, third-party cookie blocking and uBO, which takes care of basically all cross-site tracking. But when I recently had a look at another system of someone who uses ABP I noticed that the blocking really is only visual, theres still a profile that is being sold to data brokers, you just don't see the stuff they recommend to you.

The default settings of ABP are also extremely anti-user.

ABP/Eyeo is a wolf in sheep's clothing.

uBO users on the other hand are basically invisible to the survaillance capitalists.

Re: Google to restrict modern ad blocking Chrome extensions to enterprise users

#54
Another big issue is that if chrome makes it difficult to disable ads such that 99% of chrome users aren't able to do it, websites may simply choose to block Firefox as it would be easy to do so without losing a large part of user base while making sure no users are blocking ads. Right now there are far too many users using ad blockers.

Re: Google to restrict modern ad blocking Chrome extensions to enterprise users

#55
post #16
post #5

Here are browsers that aren't just 'not Chrome,' they are better. Brave: https://brave.com/ Firefox: https://www.mozilla.org/en-US/firefox/

Maybe it's unfair, but I can't help but think of Brave as just a scheme to push their cryptocurrency. They're removing the website's ability to monetize and replacing it with their own system. That seems gross.

I mean we would be paid for viewing ads this way instead of being paid nothing as it is now, and losing all our privacy instead.

Seems like a win/win to me. Advertisers would actually pay the eyeballs that should be paid for seeing ads instead of the middleman in the attention economy. The technology in the Basic Attention Token performs all the functions instead.

Re: Google to restrict modern ad blocking Chrome extensions to enterprise users

#57

Earlier quoted context omitted.

Without source available, it seems like it's targeted for a section of power users.

I have no idea if it would compile and is actually complete, but Vivaldi does do sourcecode tarballs. https://vivaldi.com/source/

These are the changes made to Chromium. The code for the UI (made with web technologies) is easy to access, but it's under a proprietary license.

Re: Google to restrict modern ad blocking Chrome extensions to enterprise users

#58

Definitely time to ditch Chrome, but also even more of a reason to set up a PiHole https://pi-hole.net/

It saddens me that Pi-Hole is pulling a mere $1,700/mo on Patreon.

There must be just way too much friction for a user to say, yeah, charge me $1/mo please.

Re: Google to restrict modern ad blocking Chrome extensions to enterprise users

#59

This should be good news for Firefox and Safari. I'd be interested to hear from Gorhill on whether uBlock Origin works with the Content Blocker API for Safari and if not what needs to change to make it possible.

Currently Safari complains that uBO will slow down your browser. But it still lets you load it.

Re: Google to restrict modern ad blocking Chrome extensions to enterprise users

#60
Ugh. Now I'm going to have to switch my passel of family members, neighbors, and friends who rely on me for tech support over to Firefox.

Not that Firefox isn't going the same way eventually. Firefox crippled the ability for real customization with Firefox 57 and it's only gotten worse since then.

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