This article misses by far the number one benefit of advertising: it makes products and services cheaper. That notion obviously applies to the plethora of "free" (free in quotes because I am not trying to dodge the fact that you are always paying something) websites which everyone frequents, but goes beyond that as well. There's a comment on here complaining about how Hulu shows ads despite the fact that they are pay…
> What I would like to see is some analysis of how much life satisfaction is earned back if all relevant products become proportionately cheaper. There’s a reason services refuse to offer paid plans: people would realize how much the functionality of these services are destroyed in service of showing ads—you can see a tiny fraction of this reaction with the hulu anecdote. It’s also at the core of our “screen addictio…
And on your first point, I don't think most ad driven services refuse to offer paid plans because they are afraid to show their products without ads. Most would diversify their revenue stream if given a reasonable opportunity.