> Amazon’s aim is to cut costs and focus wholesale purchasing on major brands like Procter & Gamble, Sony and Lego, the people said. That will ensure the company has adequate supplies of must-have merchandise and help it compete with the likes of Walmart, Target and Best Buy. That would cut out most of my purchases from Amazon. It makes no sense to buy stuff from Amazon that I can get from my local big-box retailer,…
Did you read the full article? They aren't dropping other brands/sellers from the platform. They just aren't going to buying from them anymore. Currently, they buy from some high volume brands directly and then sell the products themselves. They are going to stop doing this with smaller brands, who will now need act as sellers on the platform.
Amazon buys are now just as risky as Ebay ever was.