Earlier quoted context omitted.
That was my thought as well. I live in Denmark, I think ALDI is one of our least efficient supermarket chains which is why they’ve had to fill the niche of low-quality-low-price. I never knew American supermarkets were so terrible. I mean, you read about the Amazon grocery stores and get the picture of Europe being far behind.
There are two ALDIs as article mentions and they differ in quality: https://www.reddit.com/r/europe/comments/63hce5/aldi_nord_bl... Aldi Süd seems to be more preffered, however I personally prefer Lidl which is based on similar efficiency concepts.
At least in Germany, where there exist both Aldi and Aldi Süd, quality is not a trait that people would claim that these two differ (they would rather say that the difference lies in assortment).