Earlier quoted context omitted.
Same thing happens here, except there is always a loyalty card special on some items. If you want, say, a 12-pack of Vanilla Coke Zero, well, you have to buy three of them at once to avoid being reamed at the register. But you had better get there right after it's restocked, because it's always "Buy 2, get 1 free" or worse, "Buy 2, get 2 free," and they never stock more than three or four cartons at a time. Every tim…
I think they know exactly what they're doing. Those soda deals are usually loss leaders, i.e. the store takes a loss on every 12-pack they sell, but make it up in all of the other stuff you buy now that you're in the store. If they can get you to come into the store and not buy the soda, that's a great outcome. Of course, if that happens too often, you'll stop going, so it's a balance. They've probably figured out ho…
Americans tend to drive to the grocery store in my experience. To me, this means most people committed to shopping at the store long before they got there and saw the soda display.