The survey found that 10 companies were responsible for more than half of the identifiably branded rubbish found on the UK’s beaches." But are they? Isn't this shifting the blame from the end user that improperly disposes of their trash to the company? Sure, they could do more to reduce packaging issues, but in the end, it is the consumer that is tossing these things out rather than recycling them.
Ban plastic bottles. Make them use glass bottles in a closed cycle where the bottles are constantly cycled and then turned into something else when they can't be cycled... or use aluminum which is recyclable. And let's call out recycling for the sham that it is. Recycling is a lie for plastics, plastics can not be economically recycled. They must be banned and the polluters made to internalize the externality.
The USA will probably get something like that when it catches up in 100 years.