North Korea imprisoning a single idiot American who crossed the border = national dialogue because it's outrageous
School shooting where 3 people die = national dialogue on gun control because it's outrageous.
DUI accident that kills a family of 5 = small blurb in local news because it's not outrageous (even if it should be).
Thousands of people dying from obesity-related health issues = crickets because it is not outrageous.