> Twitter, predictably, immediately dysregulated in response. This a rant, but I hate this trend of taking what a couple/few people say and calling it "Twitter" or "everyone is saying" or "people are calling for" or "the Internet hates". Reference the actual person who said the comment and don't lump millions of users in with the comments of a few. Whenever I dig into an issue like this, I find maybe a handful of com…
It lets them constantly drag anything out of proportion. Very often articles are written titled "Xs are Ying", where less than 1% of Xs are even considered to begin with. This is BuzzFeed (not that they're even a worse offender than most others at this point), what does one expect?
When the internet came in and destroyed print subscriptions and tech giants like FB/Google started controlling online advertising, getting clicks became the way to make money. We really only have ourselves to blame for choosing ad-driven media content at the expense of new dark patterns that help to prop the system up.
I hate clickbait headlines too, but they work. A/B testing shows publishers that they work.
What should a publisher do to create less sensational content without sacrificing revenue?