Earlier quoted context omitted.
Advertising just works. Don't doubt it on consumers: https://en.m.wikipedia.org/wiki/Edward_Bernays
Inoculate yourself and others from the effects of advertising by saying something negative about the brand whenever you see the ad. Ex. I saw a Mazda ad. "Mazdas are the perfect car for when you want to look like a complete idiot while burning to death in your poorly manufactured deathtrap."
On a side note whenever I am in an airport in the states its amazing how much NLP (neuro linguistic programming) you guys are bombarded by.