Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Google to push new ads on its apps

reuters.com

Post reply on HN
Print view View original

21–30 of 151 posts

Re: Google to push new ads on its apps

#21

Post by dmix »

What would the default ads be on a search homepage considering there are no "keywords" to scope it to? I'd imagine non-targeted billboard-style ads by default with some targeting at the account level? Would it include retargeted ads?

Edit: nevermind, it's not on a blank search page, it's embedded within some news-feed style UI, so it's probably just straightforward google mobile ads

Re: Google to push new ads on its apps

#22

Post by ImaCake »

airstrike wrote: post #8

Time to install a mobile browser with ad-blocking capabilities. Suggestions? I haven't used Firefox on my phone in years, but I remember it being slower than a snail

Firefox mobile has improved a lot recently. I didn't use it for years but now it runs better than chrome. Not to mention reader mode and no ads!

Re: Google to push new ads on its apps

#24

Post by gnopgnip »

airstrike wrote: post #8

Time to install a mobile browser with ad-blocking capabilities. Suggestions? I haven't used Firefox on my phone in years, but I remember it being slower than a snail

If you are on android you can block ads entirely by setting a private DNS provider, and using one that blocks ads. For IOS you can use a VPN to do the same.

Re: Google to push new ads on its apps

#25

Post by JaimeThompson »

i_am_nomad wrote: post #6
Despegar wrote: post #2

This is "break glass in case of emergency" levels of desperation.

Why would Google be desperate, though? They are hugely cash positive, have enormous cash reserves, and essentially no competition outside of China.

Because they appear to be obsessed with growth at nearly all costs. Which each passing month it looks more and more likely that short term thinking has began to drive how Google acts and reacts.

Re: Google to push new ads on its apps

#27

Post by Simon_says »

arthurcolle wrote: post #11
airstrike wrote: post #8

Time to install a mobile browser with ad-blocking capabilities. Suggestions? I haven't used Firefox on my phone in years, but I remember it being slower than a snail

Brave on iOS is legit

Doesn't Brave substitute their own ads?

Re: Google to push new ads on its apps

#28

Post by jamesgeck0 »

gnopgnip wrote: post #24
airstrike wrote: post #8

Time to install a mobile browser with ad-blocking capabilities. Suggestions? I haven't used Firefox on my phone in years, but I remember it being slower than a snail

If you are on android you can block ads entirely by setting a private DNS provider, and using one that blocks ads. For IOS you can use a VPN to do the same.

iOS has native support for ad blocking services; no need for a VPN. I've been using the Privacy-centric blocker service provided by Firefox Focus.

Re: Google to push new ads on its apps

#29

Post by tyingq »

i_am_nomad wrote: post #6
Despegar wrote: post #2

This is "break glass in case of emergency" levels of desperation.

Why would Google be desperate, though? They are hugely cash positive, have enormous cash reserves, and essentially no competition outside of China.

They have had many years of revenue growth that exceeds eyeball growth. They did that by slowly pushing organic results down the fold in favor of ads. That trick is played out now...there's little real estate above the fold left to cede to ads now.

So, to maintain revenue growth that exceeds eyeball growth, they need new tricks.

Basically, they set the bar very high.

Re: Google to push new ads on its apps

#30

Post by denzil_correa »

airstrike wrote: post #8

Time to install a mobile browser with ad-blocking capabilities. Suggestions? I haven't used Firefox on my phone in years, but I remember it being slower than a snail

Firefox Focus with tracking protection and content blocking. You can use your favorite browser and use Focus to block ads.

https://support.mozilla.org/en-US/kb/focus

Post reply on HN