Google to push new ads on its apps

#1

Post by jmsflknr » Tue, May 14, 2019, 8:27 PM UTC

Google to push new ads on its apps
reuters.com

Re: Google to push new ads on its apps

#2

Post by Despegar » Tue, May 14, 2019, 9:07 PM UTC

This is "break glass in case of emergency" levels of desperation.

Re: Google to push new ads on its apps

#3

Post by WalderFrey » Tue, May 14, 2019, 9:10 PM UTC

To be honest I’m surprised it took them this long.

Re: Google to push new ads on its apps

#4

Post by lalos » Tue, May 14, 2019, 9:11 PM UTC

Probably AMP sites? I wonder what will be the carrot and stick in this scenario for ad buyers.

Re: Google to push new ads on its apps

#5

Post by XaoDaoCaoCao » Tue, May 14, 2019, 9:12 PM UTC

Despegar wrote: post #2

This is "break glass in case of emergency" levels of desperation.

Indeed. The reason I used the google homepage in the first place was how uncluttered it was. Adding ads and disturbing that quality seems like a phyrric move.

Re: Google to push new ads on its apps

#6

Post by i_am_nomad » Tue, May 14, 2019, 9:15 PM UTC

Despegar wrote: post #2

This is "break glass in case of emergency" levels of desperation.

Why would Google be desperate, though? They are hugely cash positive, have enormous cash reserves, and essentially no competition outside of China.

Re: Google to push new ads on its apps

#7

Post by giggles_giggles » Tue, May 14, 2019, 9:16 PM UTC

duck.com has really gotten good recently.

Re: Google to push new ads on its apps

#8

Post by airstrike » Tue, May 14, 2019, 9:18 PM UTC

Time to install a mobile browser with ad-blocking capabilities. Suggestions? I haven't used Firefox on my phone in years, but I remember it being slower than a snail

Re: Google to push new ads on its apps

#9

Post by paganel » Tue, May 14, 2019, 9:18 PM UTC

i_am_nomad wrote: post #6

Despegar wrote: post #2

This is "break glass in case of emergency" levels of desperation.

Why would Google be desperate, though? They are hugely cash positive, have enormous cash reserves, and essentially no competition outside of China.

> and essentially no competition outside of China

They have less eyeballs, I presume. Their competition is FB + IG + Whatsapp + whatever it is today's young people spend their time on. They could have made YT as socially engaging as Instagram but they failed along the way.

Re: Google to push new ads on its apps

#10

Post by Despegar » Tue, May 14, 2019, 9:19 PM UTC

i_am_nomad wrote: post #6

Despegar wrote: post #2

This is "break glass in case of emergency" levels of desperation.

Why would Google be desperate, though? They are hugely cash positive, have enormous cash reserves, and essentially no competition outside of China.

Growth is slowing and ad load has already reached its limits. If Google has any undeveloped real estate left, there's going to be ads on it.