Exercises to craft an employer brand that makes engineers want to work for you
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Exercises to craft an employer brand that makes engineers want to work for you
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Re: Exercises to craft an employer brand that makes engineers want to work for you
#2If you want to hire and retain good engineering talent, try communicating (honestly) that you provide them private or semi-private work space, state of the art tools, their choice of editor/OS where applicable, and don't railroad them constantly with rigid adherence to this or that process methodology nor expect them to work crunch hours (except maybe in very rare circumstances). That'll get you more payoff per unit effort than tailoring your marketing pitch.
Re: Exercises to craft an employer brand that makes engineers want to work for you
#3> we found that brand strength didn’t matter at all when it came to either whether the candidate wanted to move forward or how excited the candidate was to work at the company
This quote came as a surprise.
Re: Exercises to craft an employer brand that makes engineers want to work for you
#4Alright come on. If you want your engineers to pour their souls into your dumb startup, you need to align their incentives with yours.
There's a very simple way to do that: give them ownership
Otherwise, why should I care? I don't get paid a single cent more for coming in and kicking ass everyday vs. just showing up and phoning it in.
Re: Exercises to craft an employer brand that makes engineers want to work for you
#51) Remote.
2) Money.
3) Demonstrate that you have half a clue how to run a project.
4) BONUS ROUND: No hours-long puzzle-question-memorization interview bullshit if you're not paying FAANG money and providing FAANG levels of résumé prestige.
Re: Exercises to craft an employer brand that makes engineers want to work for you
#6Honestly, I just want to work for a company that is honest, it does not have to be the most exciting work, as long as hours are flexible and at least some remote work is offered.
I'm tired of recruiters try to hype up the company. If employer said, "Our product is not exciting but we offer great benefits, you just have to put in 30-35 hours a week, come to few meetings and meet reasonable deadlines that we agreed upon" I'm sold. I don't need ping pong table. I want decent salary, decent benefits and kind/honest coworkers.
Re: Exercises to craft an employer brand that makes engineers want to work for you
#7I don't give a shit about your brand. I'm selling my labor to survive. I'll give you your money's worth for 8 hours a day, 5 days a week (with overtime if I fuck up and need to work late to make it right), but while my time and effort are for sale, my emotions aren't.
You can't possibly pay me enough to actually give a damn about you or your bullshit brand or your bullshit product. You can only pay me enough to work for you.
Re: Exercises to craft an employer brand that makes engineers want to work for you
#8Honestly, I just want to work for a company that is honest, it does not have to be the most exciting work, as long as hours are flexible and at least some remote work is offered. I'm tired of recruiters try to hype up the company. If employer said, "Our product is not exciting but we offer great benefits, you just have to put in 30-35 hours a week, come to few meetings and meet reasonable deadlines that we agreed upo…
Tech companies aren't willing provide any of that, so they try to sell you on the shit you don't care about instead because it's cheaper.
Re: Exercises to craft an employer brand that makes engineers want to work for you
#9Honestly, I just want to work for a company that is honest, it does not have to be the most exciting work, as long as hours are flexible and at least some remote work is offered. I'm tired of recruiters try to hype up the company. If employer said, "Our product is not exciting but we offer great benefits, you just have to put in 30-35 hours a week, come to few meetings and meet reasonable deadlines that we agreed upo…
Im sorry but 30 to 35 hours a week, especially at a startup is just not tenable for any company except a small lifestyle company
Also i have to laugh at the fact that you "just" want to work at a company thats honest and then you throw in the 30 to 35 hour work week requirement
Re: Exercises to craft an employer brand that makes engineers want to work for you
#10Honestly, I just want to work for a company that is honest, it does not have to be the most exciting work, as long as hours are flexible and at least some remote work is offered. I'm tired of recruiters try to hype up the company. If employer said, "Our product is not exciting but we offer great benefits, you just have to put in 30-35 hours a week, come to few meetings and meet reasonable deadlines that we agreed upo…
Im sorry but 30 to 35 hours a week, especially at a startup is just not tenable for any company except a small lifestyle company Also i have to laugh at the fact that you "just" want to work at a company thats honest and then you throw in the 30 to 35 hour work week requirement
I work at an enterprise less than 40 hours a week. I hear from recruiters 3-4 times a week. I don't care about your mission or your culture, just pay me, I do the work, and then go home.
If someone is of the opinion these sorts of orgs don't exist, I put forth that they might not have looked hard enough, and would encourage further exploration to better understand the employment landscape. If you're a startup and expecting workaholics for under market rate with a trivial amount of equity, I can imagine you would be upset your hiring pipeline isn't as robust as you would hope.