I've used a Google Glass, Oculus Rift, Cardboard VR systems and seen a demo of Oculus Rift. Is the Lenovo ThinkReality a real competitor? The market hasn't picked up VR for gaming and AR has flopped so far. How about high end systems for engineering and design. There could be a case where engineering speed and collaboration could increase from using a few of these systems at any company doing hardware design.
For example, my car has a rear camera, which overlays where you are going depending on the position of the steering wheel. This is reality augmented, but since it feels so natural, nobody thinks about this as AR.