Earlier quoted context omitted.
Uber has a huge community operations team that's in charge of making sure that its drivers stay productive and at least semi-at-peace with the way the system works (and evolves!) There's a lot more human-to-human work needed in this business than for a social-media site, or an automated online-ad service. That's where a lot of the 22,000 employees are, and if Uber could thrive without them, it surely would have alrea…
----Help brand the Uber name and get driver-partners excited to be on the road Why is this essential? It seems like a fluffy marketing position to me.
Just get one of the engineers to write code to get driver-partners excited to be on the road. Seems like an easy weekend hack.