Earlier quoted context omitted.
That would only be true if their unit profits were low or negative. On each ride they make a lot of money. They lose money because of their huge, ride-count-independent fixed costs, like legal defense and marketing. So it's not necessarily true that giving the riders a larger cut would widen the loss, if it came with a scale-back on all the marketing.
I cannot understand why Uber needs 22k employees. I get it that WhatsApp and StackOverflow and Instagram have/had a lot less legal, financial, and marketing requirements. But Uber has almost 1000 times the amount of employees WhatsApp, Instagram, and StackOverflow had when they reached similar scale. I get it that there's a lot more analytics and geospatial complexity in Uber. I get it that they have to manage tens (…
That's where a lot of the 22,000 employees are, and if Uber could thrive without them, it surely would have already done so. Among the tasks I see listed in a current Uber job ad:
--Walk driver-partners through the onboarding process and all of the tools they need to be successful on the Uber platform
-- Help existing driver-partners troubleshoot any issues they experience (i.e. a delayed payment)
-- Help brand the Uber name and get driver-partners excited to be on the road
-- Assist with events and promotions as needed (occasionally off-site, during off-hours or weekends)