Earlier quoted context omitted.
WhatsApp and IG _were_ alternatives, but our timid regulators were happy to let FB buy them up. Naivete is thinking the free market can regulate itself. Markets are not naturally free. They only function when zealous regulators keep the gears well-oiled.
>WhatsApp and IG _were_ alternatives Are they though? They're nearly completely separate products with different activities and goals. If WhatsApp and Instagram were never acquired, I don't see them actually being very different at all from the consumer's pov, though I see them being less successful businesses without Fb's ad network and infrastructure. I don't think these two are actually competition for facebook, f…
Yes. By Facebook's own admission, photos are the center of the Facebook core platform, along with the social networking properties - comments, likes, status signaling, feedback - of the service that surround photos.
Instagram was a dramatic threat to the center of Facebook: personal, social networked photo sharing, with the previously mentioned social qualities. It's the only serious, direct threat Facebook has faced since the early days of the network.
It's also worth at least $100 billion today. If you stripped Instagram off of Facebook, with how their metrics would now look (stagnant, weak, at risk of decline), I'd be skeptical Facebook would be worth more than $150 to $200 billion. Buying Instagram not only removed the only serious threat to Facebook that they've faced, it provided a dramatic moat that they could utilize for defense or drowning enemies (which is what they put it to use for in trying to kill or otherwise slow down Snapchat).